
This was a small volume based on the popular parable approach to business books.
The greatest takeaway I got was mistaking multi-tasking for switch tasking.
In essence you really can't do two mentally demanding things at once. The brain is set up to give attention to one thing at a time. So what appears to be multi-tasking is really stopping and switching between tasks.
Crenshaw also illustrates how that due to concentration and needing to restart your previous task that it really is a time wasting approach.
Good, short read.
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